This sector focuses on promoting and selling products and services. It’s perfect for those who are persuasive, creative, and enjoy interacting with people.
What are the future prospects for this career?
Consumer Demand: Growing middle class in Nigeria and other African countries is driving demand for a wide range of products and services.
Digital Marketing: The rise of digital platforms is transforming how companies market and sell their products, with Nigeria leading in digital ad spend in Africa.
Globalization: Increased global trade and e-commerce are creating new opportunities in international marketing and sales.
What key subjects should I focus on in school?
- English Language
- Mathematics
- Commerce
- Business Studies
- Economics
What do people love the most about this career?
- Creativity: The ability to develop innovative marketing campaigns.
- Customer Interaction: Engaging with customers and understanding their needs.
- Results-Driven: The satisfaction of achieving sales targets and seeing immediate results.
What do people love the least about this career?
- Pressure: High pressure to meet sales targets and deadlines.
- Rejection: Dealing with rejection and customer complaints can be challenging.
- Long Hours: Sales roles often require long hours, especially when chasing leads or closing deals.
Training Map
- University Degree: Beneficial for careers in marketing management, brand strategy, and international business.
- Diploma Courses: Available for roles in sales, retail management, and digital marketing.
- On-the-Job Training: Many sales roles offer training programs for new hires, focusing on product knowledge and sales techniques.